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About Eagle

Eagle Takes Flight

American Eagle’s Asia-Pacific Headquarters was founded in 1999 by Stephanie Sun (CEO) and Elsa Wey (President) in what is considered the Silicon Valley of Taiwan - HsinChu Science Park. The company, Eagle Educational & Cultural Enterprises, Ltd. (EECE) was established with the vision of improving Asia’s English education to increase the competitive advantage of Asian students in the global world.

Shortly after the establishment of EECE a partnership was created with McGraw-Hill, a renowned American publishing company, to uphold the promise of providing quality English curriculum. Eagle’s commitment and dedication to continuously improving its curriculum has kept it on the leading edge of the ESL sector.

EECE is here to reinvent the public’s view on English education. Traditionally, English has always been considered a subject students learn at school, where rote memorization of vocabulary was more important than the spoken application of these words. Since the establishment of EECE, the company has been trying to reintroduce English as a language rather than simply a school subject. We believe that English is a language people should use to express opinions and to share ideas. Without the ability to apply the English language in our everyday interactions with English speakers, the purpose of learning a new language would be lost.

Our Primary Goal

At EECE, we specialize in teaching English as a second language to children in Asia. Our primary goal is to develop a method of language learning which allows children to listen, speak, read, and to write in English without having to translate from their native language. We do this first by introducing an immersion style of learning where only English is permitted inside the classroom. In order to create a true immersion classroom environment, EECE schools only hire native English speaking teachers. These teachers are there to not only provide a means for students to learn English, but they also provide a channel for the students to understand different western cultures.

Our Breakthrough

In Asia, there is a strong focus on writing and reading English but the cost is the essence of the language – the ability to speak to others in English. “Mute English” and “translated English” are some of the few Chinese sayings that people use to describe those who learn English but lack the ability to communicate in English. “Mute English” refers to the difficulty of ESL students to orally communicate with a native-English speaker. “Translated English” refers to the one of the biggest problem of ESL training, where English is merely a word-by-word translation of one’s mother tongue, not a language with context and culture.

In our battle to eliminate “mute English” and “translated English”, we have created immersion learning classrooms, adopted North American English curriculum standards, and also pioneered the use of a spiral curriculum and a WRITE C teaching method.

With program standards aligned to those of North America, students in Asia can now fulfill the dream of learning to speak English fluently without the expense of going abroad.

Our Partners

To fulfill our promise to provide the best North American style of education, we have built a close partnership with McGraw-Hill, one of the largest publishers of textbooks in America. American Eagle has the exclusive right to distribute their New Dimension English textbook series in Asia. EECE also collaborates with other educational groups such as Scholastic, Cambridge English Language Assessment, and Houston Association for Space and Science Education.

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Eagle’s Mission

Upholding Professional Excellence in English Education

The primary focus of EECE is professional excellence in English education. We understand that the field of English education encompasses a wide variety of skills and training methods. By recruiting dedicated and qualified people who have the know-how to research and develop books and materials, we continue to improve our methods of English education. As we improve, our students and our society will benefit. As a team, we always put our greatest effort into achieving our ultimate goal, “Professional Excellence in English Education”.

Expanding Horizons, Going International

Learning how to listen, speak, read and write are only the basic outcomes of learning a foreign language. As a school we employ native English speakers. We recognize that ESL teachers do not simply deliver or facilitate learning but also are the transmitters of culture. In developing and nurturing the knowledge of a culture, a teacher guides a student in building their own cultural identity. They create significant cultural experiences so students can discover a foreign culture, and in turn discover insights into their own culture. Through experiencing different cultures of the world, students become inspired and can truly display the power of using a language.

Continuing to Innovate, Caring about Quality, Providing a Challenging and Enjoyable Working Environment

Our teachers and staff form an international team, with members from many different countries. Our foreign teachers must be native English speakers and therefore generally come from the United States, Britain, Ireland, South Africa, Canada, Australia and New Zealand. In providing a challenging and enjoyable working environment, we continue to grow and flourish while attracting qualified professionals from different countries with these same goals in mind.

Establishing an Internationalized and Democratic Management Style

As a result of our multicultural workplace we have created a well-run, communicative environment and developed a democratic management style. Through discussion, coordination and group decision-making, everyone tries their best to achieve our goals, regardless of ethnicity or nationality.


Eagle’s Programs


Eagle’s Kindergarten Program provides English learning for children 3-6 years of age. In this program, children come to Eagle on a daily basis, as they would in a regular kindergarten. We provide all-day English for children in our Eagle Kindergarten. In this program, we focus on providing a well-rounded education by focusing on: the alphabet, vocabulary, conversation, show and tell, science, math, PE, music and dance.

Early Starter

The Early Starter Program is also designed for children 3-6 years of age, focusing on developing their speaking, listening, reading and writing skills. Students attend Eagle twice a week for a class which lasts an hour and a half and use books designed and published by EECE. These intensive classes include music, dance and arts and crafts and the bookwork progresses in an age appropriate fashion to inspire children to want to learn English.


Eagle’s Elementary Program provides English education to children 6-15 years old. It uses a curriculum EECE developed in collaboration with McGraw-Hill. We continue to use a full English immersion environment with foreign teachers. Our systematic curriculum is the only program that can meet domestic English qualification criteria as well as international English assessment standards. We build on two vital factors, academic learning and real-world application. We work towards training the six major English language abilities – listening, speaking, reading, writing, exam taking and application. Eagle enhances our students’ English ability through interactive teaching with small class sizes. Students have ample time to have exchanges with a foreign teacher in English. From the outset, Eagle’s Elementary Program has strictly upheld this standard and has cultivated many young and talented people who now have a great command of English, think critically and have gone on to study abroad.

Contact Information


Contact Person: hr@eagletw.cn
Telephone Number : +86-6088-1680*762